The 5 steps to planning a great campaign:

Step 1: Identify the problem

Knowing exactly what you are trying to fix is the starting point for making it happen. This activity may help you to see the problem clearly and work out what to do about it.

Answer these three questions: 

1. What is the problem that needs to be solved? Be specific and give details

2. Why is the problem happening, what are the root causes? Why has it not been fixed yet?

3. How does the problem affect people and communities? What is the harm?


Step 2: Know your mission

Looking at your “problem identification” above, you can see many ways you could work to make a change. You could decide to take action to attack the problem itself, to get rid of one or more of the most serious consequences, or, you may decide to beat the root causes once and for all.

You may decide to do all three!

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Your mission needs to be:

Very clear: What exactly are you going to achieve?

Results driven: How will you know what has changed?

Possible: Could this actually happen?

Do-able: Do you have the time, skills and and ability to make it happen?

Well timed: When will it happen? Is that in good time for it to matter?


Step 3 Set your objectives

You know what needs to changed and you are going to change it -  but what will you do to achieve it? There are probably a hundred ways to try and make a change - but what will be the best plan?

Objectives are the steps you need to take to make your mission happen - they are the steps that lead to victory.

List all the things you will need to do to achieve your mission.


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Step 4  - Choose your tactics, tools and tricks

You know your mission, and the steps you need to take to achieve it, but there are many ways or “tactics” you might try to make each objective happen.

For example, if your objective is to raise awareness you might go “door to door” and talk to people in your community,  you might organise “a stunt” or you might make a video to share on social media.

Think of your first objective.  Which ways can you think of that you can achieve this objective?  

You might have some ideas based on particular skills, experience or connections in your group, or based on knowing something about the person/people you need to influence.

Think about how you might find ways to get others to work with you as part of your tactics.


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Step 5 - Create a detailed timeline

For each activity you plan you also need a more detailed plan which shows all the tasks you will need to do to make it happen. You could use the guide of the 4 w’s to help you plan your actions.

What, When, Where, Who and How.

You  will need extra paper, or you may want to use an app or computer database, to do this for each of your objectives.

Plan the 5 W's for each action

  1. What will be done?

  2. When will it be done?

  3. Where will it be done

  4. Who will do it?

  5. How will it be done?